Creative, Marketing & Tech Ops Consultant

DESIGN / COPYWRITING / STRATEGY

I work with small businesses, coaches and consultants to optimize your design, copy and tech so you can focus on what you love to do most!

Services

BRAND STRATEGY & CREATIVE

  • Insights gathering, establishing tone of voice, clarifying ideal client personas, digging into your unique value proposition and offering

  • Websites, email marketing & sales sequences, newsletters, content, worksheets and 1-sheeters, platform profile optimization (Google, LinkedIn, Yelp, etc.)

  • From printed programs and marketing postcards, flyers, gift cards to digital content

  • Can start from scratch, based on an outline, or by optimizing existing content design, several rounds of edits, setting up contact form, etc.

  • Developing a content strategy for evergreen and timely content for paid & organic campaigns

  • LinkedIn & resume writing, thought leadership & blog writing

OPERATIONS & TECHNOLOGY

  • Domain setup, best platform fit, cost & capability comparisons, implementation

  • Mailing list / CRM setup & optimization, comparing platform best fit and costs, implementation 

  • Lost on whether you should use Calendly or if Shopify is worth it? I can help you understand what service is the best fit for your needs and get it up & running

  • Optimizing client experience flow design & setup, crafting automated emails that sound authentic and real

    • Running the back-end management of the Zoom room (breakouts, music, chat engagement, tech troubleshooting, sharing slides, etc.) 

    • Assisting with facilitation on an as-needed basis 

COMMUNICATIONS & PROJECT MANAGEMENT

    • Crafting email templates & correspondence with clients and sales prospects

    • Optimizing onboarding communications, session reminder messaging, follow ups

  • Engaging with digital community that works for your clients (from Mighty Networks to LinkedIn & Instagram, etc.)

  • Creating intake forms and developing surveys/follow ups after programs or classes to collect feedback & testimonials 

“With Kathryn by my side, I feel empowered, supported, and equipped to take my business to new heights.”
— Kimiko Ebata, Founder & Career Coach, Ki Coaching LLC

  • Kathryn is not only a creative thinker but also a coach, which enhances her instinct to genuinely listen and investigate in a cohesive and compassionate manner. She possesses the ability to discern my needs by unlocking what holds the greatest significance. Her profound understanding of learning and design significantly elevates the quality of her work and the resultant user experience.

    Hillary Black, MSW, CEC
    Founder, Executive Coach, Head of Talent Management

  • Before working with Kathryn, I felt overwhelmed as a small business owner, constantly juggling tasks and struggling to find the time to write and create email content that resonated with my audience and aligned with my brand. Her expertise as a copywriter and business operations consultant has not only freed up my time but also transformed my email strategy into a powerful tool for engaging my listserv and strengthening my connection with my audience. Kathryn’s ability to capture my voice and deliver clear, compelling messaging is unmatched, and her creative problem-solving consistently brings fresh, practical solutions just when I need them most.

    Kimiko Ebata

    Founder & Career Coach, Ki Coaching LLC

  • Kathryn is creative, kind, patient, and helped keep me accountable when building my website. She is clearly passionate about her work and has been a fantastic creative partner to help distill my company vision into words and images that represent who I am and how I help clients. I would highly recommend her to anyone!

    James Passarelli, QKA, QPA, CPFA

    President, Carta Consulting Retirement Services